The Product-as-a-Service Era: what happens when products don’t break anymore?

Rethinking durability, value, and circularity in the Product-as-a-Service era

Modern society is used to things breaking. That’s how the system works: products get damaged, replaced, upgraded, or thrown out. But what if that cycle changed? What if high-performance products could be repaired in minutes rather than discarded? What if we built them to last, heal, and be used again and again?

In the rise of Product-as-a-Service (PaaS) models — where businesses rent, lease, or provide access to equipment — the real value lies not in ownership, but in continued use. And that means durability is no longer optional. It’s essential.

At CompPair, we’re working to shift this mindset from the inside out, starting with the materials themselves.

From products to platforms

Under a Product-as-a-Service model, business doesn’t end with the sale — it begins there. Whether it’s bike-sharing, ski rentals, racket-as-a-service, or even industrial parts, the key to success lies in:

• Maximising uptime

• Minimising maintenance downtime

• Reducing total lifecycle cost

• Lowering environmental impact

But there’s a major problem: damage. Composite materials are common in these industries for their strength-to-weight ratio, but they’re still susceptible to microcracking, delamination, and wear.

Traditional repairs are slow, expensive, and often off-site. And replacement means cost, waste, and lost use time.

Enter: repairable composite materials

HealTech™, our proprietary repairable composite solution, allows for ultra-fast healing of damage in just one minute, on-site, using only heat.

That means a damaged ski doesn’t need to be sent to the shop. A scuffed mobility part doesn’t need to be scrapped. A damaged bike frame can be restored in place, without interrupting service. All of this happens without compromising performance.

Every repair avoids emissions, cost, and material loss — and adds value back into the product.

Why repairability is essential for circular services

PaaS businesses are circular by nature. But to be truly circular, they need to integrate:

• Materials that can be repaired, not replaced

• Designs that support modularity and longevity

• Systems that minimise downtime and waste

Healable materials are the missing piece. They enable operators to extend product life by years, reduce spare part stock, improve ESG performance, and offer better customer service. In short: smarter materials = smarter business.

What changes when things don’t break?

Here’s what we see happening:

✔️ Fewer raw materials needed

✔️ Lower total cost of ownership

✔️ Stronger brand positioning for sustainability

✔️ More predictable, efficient operations

Imagine equipment that ages gracefully. That recovers from impact. That stays in the loop longer, serving more users with fewer resources.

That’s the shift we are building at CompPair: a shift from linear production to a regenerative materials ecosystem.

One repair at a time

Circularity isn’t only about what happens at the end-of-life. It’s about what happens in the middle: how we keep things in use, how we maintain performance, and how we rethink the role of materials themselves.

When products stop breaking, we stop breaking the planet. Let’s talk about how repairable composites can make your service smarter, greener, and more resilient.

📩 Contact us at contact@comppair.com to collaborate.